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January 1, 2016

Callia Announces New Packaging

(January 2016) - Leading US importer Palm Bay International and prominent Argentinian winery Bodegas Callia are proud to announce exciting new packaging for their popular Callia Alta range.

Nestled in the Tulum Valley in Argentina’s San Juan province, the winery’s name is inspired by the legend of a young immigrant woman called Callia who arrived in the area and described it as a paradise endowed with abundant fruits despite the desert landscape. The new label captures Callia’s whimsical spirit with an eye-catching design that features an artistic depiction of a woman surrounded by nature; hot stamped leaves and embossing on a rich velum paper stock add an air of elegance.

The Callia Alta range includes a Malbec, Shiraz, Pinot Grigio and Torrontes each crafted to showcase the enticing ripe fruit flavors achieved in the dry, sunny climate of the Tulum Valley. Line priced at an SRP of $8.99, Callia’s easy drinking style makes it an ideal choice to enjoy on its own or paired with a variety of foods.

Callia’s new packing will debut nationwide this month.

CalliaLabel

CalliaFam

About Bodegas Callia:

Bodegas Callia was established in 2002 by the Pon family, owners of Bodegas Salentein. Situated in the Tulum Valley in Argentina’s province of San Juan, it encompasses 700 acres of land nestled between the Pie de Palo hills and the Cerro Chico Del Zonsa. At 2065 feet above sea level, the area is blessed by a temperate climate, low rainfall and rich sandy alluvial and clay loam soil, resulting in intensely fruity wines that reflect the rich terroir of this region. The winery’s goal is to produce the best wines in San Juan while respecting and supporting the people, nature and community from which their wines are created.

About Palm Bay International:

Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit:www.palmbay.com.

For further press inquiries, please contact:

Bethany Burke                                              Kristin Calmes
T: (516) 802-4736                                        T: (516) 802-4708
Email:  bburke@palmbay.com                   Email:  kcalmes@palmbay.com