Palm Bay International Introduces Tequila Bribón
(February 2017) – Leading U.S. wine and spirits importer Palm Bay International is delighted to introduce Tequila Bribón - an exciting new concept created in partnership with Casa Don Roberto, a family-owned, top three tequila producer that has been in the distilling business since 1840.
Named for the legendary Mexican figure depicted on the label, the “Bribón” embodies a wildly charismatic and courageous man about town. Tequila Bribón pays homage to the spirit of the Bribón – a person who sets his or her own rules, never accepts negativity and, above all, always embraces life.
Tequila Bribón is distilled using only hand-harvested, fully mature 7-10 year-old 100% Blue Agave grown in the rich volcanic soils of Jalisco surrounding the historic town of Tequila. The premium quality Blue Agave is cooked and shredded and the resulting juice or “agua miel” is fermented utilizing a proprietary strain of yeast developed by Casa Don Roberto. A double distillation to 40% abv combines stainless steel pot-still distillation with column distillation, resulting in a tequila that is crystalline in appearance with attractive aromas of lime, savory agave, jalapeno, white pepper, a touch of minerality and a hint of sweetness.
Tequila Bribón’s complex and sophisticated character has already drawn high praise; it is extremely approachable and easy drinking both neat and mixed in cocktails. Tequila Bribón is rolling out nationwide with an SRP of $19.99 (750ml).
About Palm Bay International:
Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit: www.palmbay.com.
For further press inquiries, please contact:
Bethany Burke Kristin Calmes
T: (516) 802-4736 T: (516) 802-4708