Invivo X, SJP Team Mixes Things Up at NYC’s Citi Field

In baseball, the letter K means strikeout — always a good thing when it’s your team on the pitcher’s mound. But in wine, the letter X means something very different: fabulous style and outstanding quality.

Invivo X, SJP is a range of award-winning wines, created by Invivo Wines’ Tim Lightbourne and Rob Cameron in partnership with Sarah Jessica Parker. The trio are famously collaborative in their approach, always tasting and blending together.

But recently, to blend the latest vintage of their Marlborough sauvignon blanc, they took over Citi Field, home of Sarah Jessica’s beloved New York Mets (she is an avid fan), turning the second baseline into a temporary winery.

“Our annual blending session with Sarah Jessica Parker is all about making wine more accessible and transparent for our customers, says Lightbourne, who flew from New Zealand with Cameron exclusively for the event. “What better place to do it than in the middle of the New York Mets' stadium? The blending process on the day ensures Sarah Jessica personally signs off on the final blend after hours of tasting together. We were thrilled when the Mets team raised the Home Run Apple in the stadium to celebrate our final blend, a gesture usually reserved for a home run!”

The event was also a win for the Mets (who sent in mascot Mrs. Met to supervise the blending session).

“With our players in London for the MLB International series, we were thrilled to collaborate with Sarah Jessica Parker and her Invivo winemaking partners and temporarily transform our ballpark into a mini winery for their upcoming blend,” says Nikki Romolo, Vice President of Events at the New York Mets. “We are continuously looking for new and innovative ways to leverage our ballpark beyond just baseball, and this collaboration is a great example of the flexibility we have here to think beyond just baseball games.”

In addition to its massive popularity with fans of Sarah Jessica, the Invivo X, SJP range has earned serious critical acclaim with more than sixty 90+ point ratings and gold medals since its debut in 2019. The wines were also highlighted by Wine Spectator as one of the most exciting wine brands of 2020 and 2022, with the sauvignon blanc awarded 90+ points five years in a row by the respected publication.

Visit this link for technical details on the sauvignon blanc, rosé, and recently launched pinot noir, along with further information on Invivo X, SJP.