Principato Wines: A Noble American Favorite

The pictures you see here on this page will simply not do it justice: northeast Italy’s Tre Venezie region is home to some of the most majestic natural beauty in the world, with its dramatic, snow-capped Dolomite Alps, miles of scenic lake shoreline, and undulating meadows studded with terraced vineyards.

Nearly 50 years ago, Palm Bay founders Martin and David Taub were moved to bring an authentic taste of this captivating region back to America, giving people a way to experience beautiful, mountain-grown wines (just like the Trentino locals).

Wanting to convey the wine’s noble homeland, they called it “Principato,” meaning “princely realm.” And thanks to the collective skill and legacy farming expertise of the Cavit group (a tight-knit network of heritage grape growers), the quality in every glass is outstanding.

Indeed, Principato has been one of Italy’s most popular and affordable wines for almost five decades — since its introduction in 1978, it has become a welcome and familiar feature of daily American family dining.

Principato Highlights

Principato, meaning “princely realm” or principality, refers to northeast Italy’s Tre Venezie, a region bursting with natural beauty.

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In Trentino, home of Cavit and Principato, sustainability is a central part of the culture — over the years, the winery and brand have made a commitment to sustainability by implementing various eco-friendly vineyard and winery practices.

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Proud partners with “Clean the World,” which diverts waste from landfills by recycling soaps and bottled amenities from travel partners worldwide.

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One of Italy’s most popular and affordable wines, Principato has become a welcome and familiar staple of daily American family dining over the past 45+ years.